“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
Apple’s Think Different video is a simple montage of game changers. It doesn’t have flashy things going about, but the message is so touching it moves something in me each time I watch it—and I never tire of watching. It’s okay to be different. It’s okay they don’t believe the way you do. Be so good they can’t ignore you. Even Apple had to go through struggles to reach where they are. Even Steve Jobs did. It makes me think about myself: my core values, the things I believe in, what holds me together.
Even the way Steve Jobs’ marketing speech to introduce this video in 1998 was terrific: “It honors those people who have changed the world. Some of them are living, some of them are not. But the ones that aren’t, as you’ll see, you’ll know that if they ever used a computer, it would have been a Mac.”